Claude AI & Prompt Engineering for Sales Training

The goal of this course is to connect the dots between what generative AI can do and how it can affect businesses in the real world. You will learn how to use Anthropic’s Claude AI model and advanced prompt engineering techniques to get real results in your sales and marketing workflows.

Instead of just learning how AI works, you’ll learn how to use it to get more leads, boost conversions, automate content creation, and get customers more involved across all digital channels.

Key Learnings

• Claude AI Foundations
• Prompt Engineering Mastery
• Sales Use Cases
• Marketing Use Cases

Course Content

Module 1: Introduction to Claude AI

• What is Claude AI & how it work
• Overview of AI landscape
• Use cases in business & daily work

Module 2: Getting Started

• Claude interface & setup
• Understanding models (Opus, Sonnet, Haiku)
• First prompts & basic interactions

Module 3: Prompt Engineering Fundamentals

• What is prompting & why it matters
• Prompt structures & frameworks
• Common mistakes + fixes

Module 4: Advanced Prompt Engineering

• Chain-of-thought prompting
• Role-based prompting
• Iterative prompting techniques
• Creating reusable prompt templates

Module 5: Working with Data & Documents

• Uploading PDFs & files
• Summarization & analysis
• Research workflows
• Extracting insights from large data

Module 6: Claude Artifacts & Projects

• Creating documents, visuals & outputs
• Building AI-powered assets
• Managing projects inside Claude

Module 7: Automation & AI Workflows

• Task automation using Claude
• Daily productivity systems
• AI for marketing & business workflows

Module 8: Integrations & Advanced Concepts

• Introduction to MCP (Model Context Protocol)
• Connecting external tools
• AI agents basics

Module 9: Real-World Projects

• Content generation system
• AI-powered portfolio
• Business automation setup
• Personal productivity assistant

Module 10: Ethics, Limitations & Best Practices

• AI safety & responsible use
• Understanding limitations
• Avoiding hallucinations
• Output evaluation techniques

Who Is This Course For?

• Business owners and entrepreneurs who want to automate processes
• Advertisers and digital marketers looking to enhance ad performance
• Bloggers, copywriters, and content producers looking for AI-powered efficiency

Flexible Class Options

• Weekend Classes For Professionals  SAT | SUN
• Corporate Group Trainings Available
• Online Classes – Live Virtual Class (L.V.C), Online Training